This interactive sales tool was primarily created for use in a trade show booth for display on a wide-aspect plasma screen. It will also be used by the company’s sales team to present the product to potential buyers.

Interactive, real-time 3d, similar to that used in 3d games, was used to deliver this project on a tight schedule. In fact, real-time graphics were preferred to pre-rendered graphics so that last minute changes could be performed in time for the expo.

Filed under: Interface, 3d design